Powering the potential of developing athletes

ModelAthlete® blends cutting-edge research in performance psychology with world-class consultancy to make an athlete’s development experience a powerful source of competitive advantage.

Why we exist

Our purpose

While outstanding natural ability is a crucial ingredient for success as an athlete, innate potential can often remain unrealised if not effectively nurtured along the developmental pathway. For this reason we believe elite athletes are largely built, not born. Driven by this belief and underpinned by our strengths-based model, we exist to help shape the optimal development experience for young athletes.


What we do

Shaping model athletes via model 


Underpinned by our own strengths-based model of talent development our suite of research-driven tools and solutions empower sport organisations to go from imagining model athletes to building them.

How we operate 

Understanding the development landscape

We understand that no two athlete pathways are alike. From Olympic sport pathways, Premier League football academies and NCAA colleges right the way through to community and school sport, we take the time to learn about each unique athlete pathway including any challenges they might currently be facing. 


The cornerstones of our approach

No matter where the focus of our consultancy lies - whether it be at the individual or organisational level - everything we do is built around four cornerstones of applied practice

Cornerstone #1



We meet each individual or organisation exactly where they are at with tailored development tools and solutions to meet their unique needs. Our flexible, interdisciplinary consultancy model offers the freedom and versatility to dial up or dial back our services as and when required.  


Cornerstone #2

Fast start, strong finish

Powered by cutting-edge technology and innovative research methodologies, we’re able to move swiftly from insight to action so individuals and sport organisations can fully leverage the strategic intelligence we provide to optimise their development and performance.

Cornerstone #3

Best-practice mindset

Everything we do is underpinned by a best-practice mentally centred around an applied research ethos, expert input and

output, evidence-based methodologies, innovative development tools, tailored solutions and personalised end-to-end management. 


Cornerstone #4

High-impact growth 


We're laser-focused on delivering the 'so what' with meaningful, high-impact growth experiences, actionable insights and tailored optimisation strategies that generate tangible, measurable results. 

You're in elite company

Our team of world-class performance psychologists, researchers and talent development consultants have worked with a wide-range of elite sport and educational organisations 

To play, press and hold the enter key. To stop, release the enter key.

Ready to get the ball-rolling?

We’d love the opportunity to discuss how our range of evidence-based tools and solutions can add value to your athlete pathway.

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