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Strengths profiling

We help athlete development pathways gain a holistic understanding of the strengths of their development environment and provide strategic insights geared towards optimising it.


development strengths

Creating an optimal development 

A strong and dynamic development environment lies at the heart of any successful, high-performing athlete pathway. Get it right and it provides a powerful source of competitive advantage by affording athletes the best possible environment to nurture their psychological talent.

The challenge

environment strengths

Optimise your 
environment strengths

Our research in elite sport has built a clear picture of the strengths that underpin optimal development environments. When optimised, these environment strengths dynamically interact to create the 'model development experience' for young athletes as they navigate through each key stage along the development pathway. DX management offers athletic directors a simple yet powerful evidence-based way to systematically manage the DX they create for athletes on their pathway programs. 

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World-class insight from world-leading experts

To provide world-class DX management we believe it’s key that our team are world-class practitioners. Learn more about the expert team that will be guiding you on your journey to building a world-class development experience for your athletes.


Prof. Joanne Butt PhD, MSc, C.Psychol

Professor of Sport Psychology

Liverpool John Moores University, UK

Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians, Olympic coaches, NCAA and Varsity student-athletes and elite youth footballers. Joanne’s research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances.

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Dr. Andrew Mills PhD, MSc, C.Psychol

Founder, ModelAthlete® 

Sheffield Hallam University, UK

Before founding ModelAthlete® Andrew worked as a lecturer, researcher and talent development consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew’s research focuses on the individual and environmental strengths that interact to facilitate optimal performance and development. Based on this research he has carried out consultancy for a wide-range of elite sport organisations to help optimise their athlete development pathways. Outside of sport, he has also deployed the principles of behavioural and performance psychology to help a wide-range of global Fortune 500 companies better understand and optimise the experience of their customers through data-driven strategic insights. His background in psychology, sport and business consultancy uniquely positions him to provide sport organisations a fresh perspective. 

You're in elite company

Our team have worked with a wide-range of world-class sport and academic organisations.

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case study

Explore how we optimised the player pathway of an elite English football academy


Want to discover more?

If you'd like to learn how our strategic insight can add value to your athlete pathway, feel free to schedule a discovery chat with our expert team.

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